Categories We Manage on Myntra
What Our Myntra Account Management Covers
A dedicated team handles every growth lever — you focus on sourcing and scaling your range.
Fashion Cataloging & SEO
Attribute-complete listings: colour, fabric, occasion, fit, size — all 50+ fields filled for maximum Myntra search discoverability.
Size Chart Creation
Detailed size charts with body measurements, fabric details and model callouts — reduces return rates by 30–40%.
PLA Ads Management
Myntra Product Listing Ads — keyword targeting, bid optimisation, placement selection and weekly ROAS reporting.
Brand Page Design
Custom brand page with lifestyle imagery, product categories and curated collections to lift CTR from brand searches.
Account Health & Compliance
Brand rating monitoring, return rate management, policy compliance and violation prevention.
Product Photography
White-background catalogue shots and lifestyle images meeting Myntra's strict image policy requirements.
EORS & Event Preparation
End of Reason Sale and all Myntra events — stock, pricing, ads and creatives prepared 6–8 weeks ahead.
Analytics & Reporting
Weekly KPI dashboard — sessions, CVR, return rate, PLA ROAS, brand rating and action items.
Our 6-Step Myntra Growth Process
From onboarding to sustained revenue — every step tracked and reported.
Typical Results in 90 Days
Based on averages across our active Myntra seller portfolio.
Results vary by category and starting baseline. Figures are median outcomes across active managed accounts.
Why Myntra Fashion Sellers Struggle — and How We Fix It
Myntra's algorithm is ruthlessly attribute-driven. Unlike Amazon where keyword-rich titles carry the most weight, Myntra ranks products based on attribute completeness, image quality, brand rating and return rate. A kurta with beautiful images but missing fabric type, occasion tags and fit details is invisible in filtered searches — which is how 80% of Myntra buyers shop.
The second major issue for most Myntra sellers is an uncontrolled return rate. Fashion returns on Myntra average 30–40% industry-wide. The sellers who outperform have obsessively accurate size charts, correct fabric descriptions, clear fit-type callouts and lifestyle images that show the product as it actually looks in wear.
Our Myntra account management starts with a forensic audit of both issues — attribute gaps and return-rate root causes. Within 30 days, we implement the fixes that most directly impact discoverability and conversion.
Myntra Cataloging — The Foundation of Fashion Discoverability
Myntra's product feed has over 50 attribute fields per category. Most self-managed sellers fill fewer than 20. The unfilled fields represent lost search visibility in every filter — occasion (festive, casual, office, party), fabric (cotton, silk, rayon, polyester), colour family, sleeve type, neckline, fit (slim, regular, relaxed), pattern and print type.
We complete every applicable attribute field for every SKU, using Myntra's autocomplete patterns to align with actual buyer filter behaviour. Titles are structured to include brand name, product type, primary feature and key variant — matching Myntra's internal ranking signals.
Image compliance is strictly enforced. Myntra requires white or light grey backgrounds, specific zoom levels, no overlaid text on catalogue images and consistent model presentation. Non-compliant images are suppressed or penalised. We audit image compliance for your full catalog and produce replacement assets where needed.
Reducing Myntra Return Rates — The Biggest Margin Lever
For fashion sellers, return rate is the single most important metric. Returns damage your brand rating (which directly impacts visibility), increase reverse logistics costs and generate negative reviews. Sellers above the Myntra return rate threshold face systematic rank suppression.
Size inaccuracy is the #1 return driver — accounting for 55–65% of fashion returns. The fix is a comprehensive size chart with body measurements (chest, waist, hip in cm), a fabric description (weight, stretch, care), model measurements and fit notes (runs large/true to size/runs small). We produce these assets in-house for every apparel SKU.
The second driver is colour/fabric misrepresentation. We audit your images for colour accuracy, flag issues and produce corrected assets. Combined, these two interventions reduce return rates by 30–40% within 60 days across our managed portfolio.
EORS and Myntra Event Strategy
Myntra's End of Reason Sale (EORS) — held twice yearly — is the fashion equivalent of Amazon's Great Indian Festival. For fashion sellers, EORS often represents 25–40% of total annual revenue. Participation requires advance preparation that most self-managed sellers underestimate.
Our EORS preparation starts 8 weeks before the event: inventory forecasting based on historical sell-through rates, pricing strategy to qualify for Myntra's promotional badges, PLA budget pre-allocation to highest-conversion SKUs, creative production for event banners, and logistics readiness checks.
We also manage Myntra's Big Fashion Festival, brand collaborations and seasonal event calendars. Use our profit calculator to model your EORS margins before committing to event pricing.
What Myntra Sellers Say
"EcomSarthi rebuilt our size charts and image set. Our return rate dropped from 38% to 21% in 8 weeks. The EORS prep was outstanding — our best sale season ever."
"PLA management transformed our ad efficiency. ROAS went from 1.6 to 3.2 in 6 weeks. They know Myntra's ad system better than most in-house teams."
"Attribute optimization and brand page design doubled our organic impressions. Orders grew 60% in 90 days without increasing ad spend."
"Good results overall. Catalog compliance improved significantly and brand rating recovered. Communication is professional and reports are detailed."
"We were struggling with Myntra's strict image guidelines. EcomSarthi produced compliant imagery for 200+ SKUs and our suppression rate dropped to zero."
"Myntra used to be our worst performing channel. After 4 months with EcomSarthi it's our second highest revenue platform. The catalog and PLA work was transformative."
Frequently Asked Questions
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