Categories We Manage on Ajio
What Our Ajio Account Management Covers
A dedicated team handles every growth lever — you focus on sourcing and scaling your range.
Apparel Cataloging & SEO
Complete style guide compliance, attribute mapping, colour/size variants and keyword-rich titles for Ajio search discoverability.
Brand Page Design
Custom Ajio brand page with curated collections, lifestyle banners and editorial content to lift brand search CTR.
PLA Ads Management
Ajio Product Listing Ads — keyword targeting, bid management, placement optimisation and ROAS reporting.
Product Photography
Style-guide-compliant photography: white/grey backgrounds, consistent model presentation and infographic overlays.
Brand Approval & Compliance
Complete brand approval documentation, style guide adherence, trademark compliance and violation support.
Size Chart & Fit Guides
Detailed size charts reducing returns by 30–40% — body measurements, model sizing, fabric details, wash care.
Big Bold Sale & Events
Ajio seasonal event preparation — stock, pricing, ad budgets and creative assets coordinated 6–8 weeks ahead.
Analytics & Reporting
Weekly dashboard — sessions, CVR, return rate, PLA ROAS, brand health score and next-week action items.
Our 6-Step Ajio Growth Process
From onboarding to sustained revenue — every step tracked and reported.
Typical Results in 90 Days
Based on averages across our active Ajio seller portfolio.
Results vary by category and starting baseline. Figures are median outcomes across active managed accounts.
Ajio vs Myntra — Which Fashion Platform Is Right for Your Brand?
Ajio and Myntra are India's two dominant fashion-focused marketplaces, but they serve different buyer profiles. Ajio is Reliance's fashion platform with a heavy presence in Tier-2/3 cities due to JioFiber penetration and Reliance Retail reach. Myntra dominates metro cities and premium fashion. For most fashion brands, both platforms are necessary for full market coverage.
Ajio has stricter brand onboarding standards than Myntra — only established brands with trademark registration and a proper product portfolio are accepted. This exclusivity means less price competition once approved, but requires thorough documentation preparation.
Our Ajio account management handles both the onboarding process and the ongoing management. We prepare all required brand documentation, style guide compliance materials and catalog submissions — then manage the account continuously after approval.
Ajio Catalog Strategy — Style Guide Compliance and Attribute Completeness
Ajio's catalog has strict style guide requirements: specific background colours, model presentation standards, mandatory lifestyle shot formats and detailed attribute requirements per category. Non-compliant submissions are rejected, creating delays that cost sellers visibility during peak seasons.
We manage the entire catalog submission process — style guide review, image production coordination, attribute mapping and quality control before submission. For existing catalogs, we audit compliance gaps and prioritise fixes based on search volume impact.
Attribute completeness on Ajio follows the same logic as Myntra — buyers filter heavily by fabric, occasion, colour and size. We complete every available attribute field, using Ajio's search autocomplete data to align tag selection with actual buyer behaviour.
Ajio PLA Ads — Scaling Revenue Without Burning Budget
Ajio's Product Listing Ads (PLA) are less sophisticated than Myntra's but follow similar principles: keyword targeting, bid management and placement selection. Most Ajio sellers either don't run PLA at all (missing the visibility uplift) or run poorly structured campaigns with high waste.
We build structured PLA campaigns from scratch — segmented by product category, keyword match type and bid tier. Search term analysis identifies converting keywords to scale and irrelevant terms to suppress. Budget is pre-allocated to highest-conversion SKUs with dynamic scaling ahead of events.
Use our profit calculator to model your Ajio margins and understand the maximum CPC you can afford before your PLA campaigns go live.
What Ajio Sellers Say
"EcomSarthi managed our entire Ajio onboarding including brand approval documentation. What we thought would take 3 months was done in 5 weeks. Their catalog team knows Ajio's style guide inside out."
"PLA management improved our ROAS from 1.4 to 3.0 in 8 weeks. The catalog attribute work also drove a 55% increase in organic impressions. Excellent team."
"Good service. Our return rate reduced significantly after the size chart revamp. Reporting is transparent and weekly calls are productive."
"We were rejected by Ajio twice trying to onboard ourselves. EcomSarthi handled the full brand approval process and got us live. Worth every rupee."
"Big Bold Sale preparation was outstanding. They had everything ready — stock forecasts, pricing, ads — 6 weeks ahead. Our BBF revenue was 4× our normal monthly."
"Brand page design and curated collections lifted our brand search CTR by 40%. The lifestyle imagery they produced is some of the best we've seen for Ajio."
Frequently Asked Questions
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