Categories We Manage on Etsy
What Our Etsy Account Management Covers
A dedicated team handles every growth lever — you focus on sourcing and scaling your range.
Etsy Listing SEO & Tags
Keyword research for US/UK/EU buyers, title restructuring and all 13 tags optimised for maximum Etsy search visibility.
Global Keyword Research
Research into Western buyer search patterns, seasonal trend terms and long-tail purchase-intent queries for Indian handmade products.
Etsy Shop Design
Shop banner, logo, About section, policies, section organisation and branded visual identity that builds trust with global buyers.
Etsy Ads Management
Promoted Listings and Offsite Ads — budget allocation, product selection, bid management and ROAS reporting.
Product Photography
Etsy-standard photography: natural lighting, lifestyle context, scale references and detail shots for international buyer expectations.
International Shipping Setup
Shipping profiles, zones, carrier selection (India Post, FedEx, DHL) and shipping time accuracy for global buyers.
Star Seller Programme
Managing response rate, dispatch time and review score to maintain Star Seller status — a key buyer trust signal.
Analytics & Reporting
Weekly views, favourites, conversion rate, ad ROAS and top-performing listings report.
Our 6-Step Etsy Growth Process
From onboarding to sustained revenue — every step tracked and reported.
Typical Results in 90 Days
Based on averages across our active Etsy seller portfolio.
Results vary by category and starting baseline. Figures are median outcomes across active managed accounts.
Why Indian Handmade Sellers Underperform on Etsy
Etsy has 96+ million active buyers, predominantly in the US, UK, EU and Australia. For Indian artisans, textile brands, jewellery makers and craft sellers, Etsy represents a direct-to-consumer export channel with 10–30× higher prices than domestic Indian marketplaces for the same handmade products.
The challenge is that Etsy's search algorithm is radically different from Indian platforms. Buyers on Etsy search in English with very specific, sometimes poetic terms — "boho macrame wall hanging," "handmade oxidised silver earrings India," "block print cotton saree yardage." These patterns are unfamiliar to most Indian sellers who are optimising their listings for Indian buyer vocabulary.
Most Indian Etsy sellers have low views because of two fundamental issues: wrong tags (using Hindi-influenced or India-market terms instead of Western buyer vocabulary) and low-quality photography that doesn't meet the natural light/lifestyle expectations of Western buyers.
Etsy SEO — The 13-Tag System and Western Buyer Keywords
Each Etsy listing has exactly 13 tag slots. These tags, combined with the title, form the basis of Etsy's search matching. Most Indian sellers use only 6–8 tags, in generic terms ("handmade jewellery," "gift") that have enormous competition and low buyer-intent conversion.
We research the specific long-tail terms that Western Etsy buyers use for Indian handmade products — and there are hundreds of them: "jhumka earrings gold," "kalamkari fabric by the yard," "brass incense holder India," "block print pillowcase set." These specific terms have lower competition and much higher purchase intent.
We fill all 13 tag slots with researched terms at different specificity levels, structured to capture buyers at different stages of the purchase journey — from broad discovery ("Indian wall art") to high-intent specific queries ("madhubani painting A4 print India").
Etsy for Indian Exporters — The Revenue Potential
The price differential between Indian domestic marketplaces and Etsy is dramatic. A hand-embroidered cushion cover selling for ₹450 on Meesho can sell for $25–$35 (₹2,000–₹3,000) on Etsy. A block-print bedsheet set selling for ₹1,200 on Flipkart sells for $45–$65 (₹3,750–₹5,500) on Etsy.
The margin profile changes equally dramatically. Indian domestic marketplaces charge 10–25% commission. Etsy charges 6.5% transaction fee plus listing fee — and there's no GST on exports. With Indian production costs and Western market pricing, Etsy margins can be 3–5× higher than domestic marketplace margins on identical products.
Getting international shipping right is the final piece. We set up accurate shipping profiles with realistic delivery time commitments — a major factor in conversion. We also advise on packaging standards, customs documentation (EI code, HS codes) and dispute prevention for international orders.
What Etsy Sellers Say
"EcomSarthi rewrote all 350 of our Etsy listings with US-buyer keyword tags. Views tripled in 30 days and our monthly Etsy revenue went from ₹45,000 to ₹2.1 lakh in 90 days. Life-changing."
"Our photography was the problem. After EcomSarthi's photo guidelines and reshoots, our conversion rate improved dramatically. Star Seller status achieved in month 2."
"Tag optimization was brilliant. They found buyer terms I'd never thought of for oxidised silver jewellery. US and UK sales now dominate our Etsy revenue."
"Good tag research and shop design. International shipping setup was particularly helpful — we'd been getting many complaints about delivery times before their accurate profile setup."
"Etsy Ads management brought our ROAS to 3.1× from 0.8× in 6 weeks. The product selection and bidding strategy for silk sarees was very targeted. Excellent results."
"We went from 500 monthly views to 4,200 monthly views in 60 days after the tag overhaul. Sales grew proportionally. EcomSarthi understands the Etsy algorithm very deeply."
Frequently Asked Questions
What does Etsy account management for Indian sellers include?
How does Etsy SEO work for Indian handmade sellers?
Do you manage Etsy Ads?
How do you target US and UK buyers as an Indian Etsy seller?
What is Etsy Star Seller and how do you achieve it?
Is Etsy income taxable for Indian sellers?
How long before I see results on Etsy?
Which cities do you serve?
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